Former touring guitarist takes CopyHour & now makes $600k/year

To be honest...I didn't even know what "copy" was. I only knew "copyrighting" from growing up as a touring and recording guitarist in the music industry. But when 2020 hit, I decided to start an online digital product business in the guitar niche. I wanted a more scaleable model.

The year before CopyHour, from July 2022 to July 2023. I sold 272k in course sales.

My business was up and running but I felt stuck and couldn't get to the next level.

I was winging it. This was when I started to realize the importance of copy as a business owner. I knew it could help me grow my business and stand out from my competitors.

After researching online I kept hearing everyone talk about this ONE COURSE called CopyHour. I told some of my other newbie business owner friends about how it worked and that I was thinking about joining. They aren’t copywriters and thought the idea of it was a bit crazy.

Handwriting? C'mon?

I just decided to commit to it and give it a go. I signed up and worked through the exercises. I did all of them except I think I did miss two. (Oops, nobody's life is perfect.)

I immediately applied the lessons to my business. From July 2023 up to now (less than a year) I've made 409K.

After finishing the course towards the end of 2023. Things are now booming even more. So far this year, on average I've made $1,646 per day. If this keeps up I'll do about 600k this year. That’s almost all profit. No team yet.

I contribute a good chunk of this growth to the course and Derek's lessons.

Better copy has proven a multiplier for my sales. Whether that’s higher converting sales pages. Which I’ve tracked and some have jumped almost a percent in conversion before and after. That's thousands more dollars in my pocket right away. Or just getting way better clicks from my emails to the sales page to the sale.

I literally was stuck before. Now, I understand fundamentals that work like a charm. And this is just the beginning. These skills can compound for a long, long time.

Sure, there are a lot of copy courses out there. But I have yet to see one this practical. The day-by-day thing makes all the difference. Plus it's rooted in tried-and-true principles that you can apply to any medium.

If you’re a single-person micro business owner like myself. You could hire a copywriter. But I think it's easier and more beneficial long term to just use CopyHour. Who knows your products best? And who is most likely to write some copy for them that has real fire to it?

YOU.

Plus you can save the hassle of having to find, educate, and motivate an outside writer.

Sure, it's been awesome making a bunch more green paper. But one other amazing thing about copy is how you can use it everywhere. For example, this last Valentine's Day I wrote my wife a card...

She opened it, blushed, and said:

"Wow, you're really good with words now".

Thanks Derek and CopyHour!

===

Hey, still there? It’s Derek again.

When I say I've trained some of the best business owners, entrepreneurs and copywriters in the world (and I've trained a lot of them), this was the formula:

Read a short lesson on a specific copywriting fundamental.
Spend fifteen minutes, up to one hour, handwriting a single piece of proven copy that uses that fundamental to hard-wire it.
Repeat for 90 days.

That’s CopyHour in a nutshell.

If you're driven and actually do the work - well, I obviously can't guarantee you any results.

But I've seen it produce miracles like Jon’s story above.

Again, and again, and again.

CopyHour is open right now for registrations but I'll be closing the doors on Sunday to devote attention to the new batch of students starting on Monday April 22.

Read more about how it all works here:

>>> Train yourself to write six and seven figure copy in the next 90 days

Cheers!

- Derek